I did this project in the UPHF University in Master 1 Arts, graphic design and interactive design at Valenciennes, FRANCE. This project was an exercice asks by my teacher Jordan ANATOLE.
He asked me to refont the entire identity of the Pairi Daiza zoo, so I had to search and learn the informations about this zoo. I also had to understand the identity already used and see what was working and what wasn’t, the strengths and weaknesses of his graphic chart.
I noted that the logotype looks old, it refers to an engraving. It isn’t readable and most, it doesn’t match the target : the families.
With all those informations, I decided to refont the entire identity with a new goal, attract the families by using dynamism, diversity, and highlight the colours and the playful aspect.
Softwares: Adobe Photoshop, Adobe Illustrator, Adobe InDesign.
This is the new logotype. I created it with animals shapes and multiple colours to get the idea of divercity and reflect the image of a huge diversity of species.